Virgin Money Giving Social Media Fundraising Tips
- Use Vine or YouTube to create a pledge video and send it to your fundraisers (e.g. if I get £x in donations between now and the end of the month, I will do Y) the wackier the better.
- Donors like to know they are getting blood, sweat and tears – upload some photos of your training so they can see the effort you are making, it will inspire them to donate. The more humorous the better.
- Find out who are the celebrity patrons for your charity and in 160 characters tell them what you are doing and ask them to re-tweet your fundraising URL. This may also work for other celebs but less effective.
- Facebook post a personal thank you to anyone who donates to you, it keeps your fundraising front of mind without having to ask for donations all the time.
- Use your charities @tag or # on Twitter when you are posting updates, it is likely to get you a re-tweet with their supporter base. This may also work for your event.
- Tweet facts about your charity/ event/ training on twitter with a link to your fundraising page for more information. The more interesting the more likely people are to go to your page.
- Create a QR code for your fundraising page, via Google and include it on your T-shirt/ a poster/ business card/ email. This will take people to a mobile version of your fundraising page where they can donate directly.
- Use your fundraising page to explain what your charity means to you – if you have been personally affected or know someone who has, this can make your friends more likely to support you personally.
- Don't forget Linked In, ensure your business contacts know what you are doing, provide status updates and link to a blog or your VMG page for more information.
- Run a mini prize draw through your fundraiser page – tell everyone who sponsors you between x and y date will be entered into a prize draw to win (a bottle of wine, a cake, anything you can get donated free), tell them the key rules, you must include your name when you donate). Once the date has finished, pick a donors name from a hat and give them their prize. Tell everyone on social media, they can find out who the winner was on your VMG page.
- Ask your friends to give you new fundraiser ideas via Facebook.
- Ask newspapers to write a post about you and your fundraiser URL via their social media pages. The more interesting your story, the more likely they will cover it.
- Where relevant, use a trending hashtag when you post about your fundraising, more people will see it. A good one could be #charitytuesday
- Ask local businesses to donate items and then auction them on Ebay, tell your friends via social media about the items to make sure there is lots of competition.
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